Spare No Expense: Do not Cut Corners on your Website
John Hammond–the innovative and ambitious mastermind behind the ill-fated Jurassic Park–made it clear to anyone within earshot that he spared no expense in realizing his dream. State-of-the-art equipment, immersive attractions, and–oh yeah, resurrected dinosaurs–come with a significant price tag. But can one put a price on such lofty aspirations?
Unfortunately, as Jurassic Park plays out, it becomes clear that John Hammond did spare some expenses. In fact, he spared a lot. The shiny equipment was cheap, the limited staff was underpaid, and the contingencies were poorly planned.
Your digital presence is not an area where expenses should be spared. This may seem like a thinly veiled attempt to convince you to pay for our services–and make no mistake, there is some truth to that. Much like you, we have a product to sell. But there’s more to it than that. Cutting corners can seem like an easy way to save money, but oftentimes, it ends up costing you.
We live in a time when the internet is literally at our fingertips. It’s never been easier to access a website, meaning potential clients can check your website within seconds of hearing your name. What kind of first impression does your website make? Is your mission statement clear? How is the user experience? Was it designed with mobile browsing in mind?
A cheap website does more than ruin a first impression. Technology moves at lightning speed and it’s only a slight exaggeration to say your website is out of date the moment it goes live. Most websites are due an overhaul after a handful of years to keep up with the latest trends. The last thing you want to start behind the curve, blowing additional money to play catch up.
Finally, does your website account for future growth? Is it built with scalability in mind? If you went with a budget site, chances are slim. Adding a new location, service, or form can quickly become a headache. Inexpensive solutions tend to have limited options and little support. Even when building the site yourself with one of the many popular website builders, making small updates to reflect your growth is an unnecessary hassle.
Your website is inextricably linked with your brand. Any misstep on your website could lead to unforeseen problems. Problems typically cost more money. Saving money in the moment feels great, but make sure it won’t cost you in the future. John Hammond built his dreams on cut corners. Don’t be John Hammond.
Are you afraid your website is going to lead to a dinosaur outbreak? Then you took the wrong message from this article! Drop Sector 605 Productions a line and we can sort out that fear and maybe build you a nice website in the process.